The KLT Method: Tried and True Ways to Reach More Customers

We've all been there - endlessly scrolling through Google, exploring Instagram's tabs, or browsing through countless inspirations on Pinterest in search of that perfect product from a reliable company. With so many choices out there, it can be tough to determine where to invest your hard-earned money. Much like when seeking personal products or services, there's that elusive "it" factor that attracts us to certain companies. So, what exactly is this "it" factor that sways the masses towards a particular product or service?

In today's fiercely competitive business landscape, how can your business truly shine? Well, it all boils down to mastering the art of building trust with your audience. You might already be implementing this proven technique without even realizing it. Enter the KLT method, also known as the "know, like, and trust" factor - a three-step approach that can significantly boost the number of people eager to engage with your brand.According to research from Sprout Social, if a customer likes a company, they are 57% more likely to purchase goods and services from that company and 68% would recommend that brand to a friend. It’s no wonder, getting someone to “like” your brand is more than just a bump for your social media analytics, but can mean big bucks when it comes to your bottom line.

The KLT Method is a powerful tool to build relationships with your audience and customers.

Know: People need to get to know your brand - its values, mission, personality, and the people behind it. This familiarity breeds connection and comfort. Learn about your clients so you can tailor messaging and content to them. Also give some things away for free, this gives customers a taste of what you're selling. This not only helps establish your business, but also helps clients get to know what you are all about.

Like: Once your audience knows your brand, you need to give them reasons to genuinely like it. This means showcasing your brand's likable qualities, engaging authentically, and creating positive experiences

Trust: The ultimate goal is to earn your audience's trust. Posting consistently solidifies your social presence and is an attainable goal that can produce real results. When your audience knows and likes your brand, they'll be more likely to trust your expertise, recommendations, and offerings.

Apply the KLT method to your social media, content marketing and when you interact with your customers. By focusing on the Know, Like, Trust factors, your brand can forge deeper emotional connections with your audiences. This leads to higher engagement, loyalty, and ultimately, more sales and business growth.

If you need help putting the KLT factor into action, connect with ReBirth Marketing and Consulting. Our team is ready to help elevate your brand.

Written By: Valerie Wilson