Does Social Media Work?
Social media is our bread and butter here at ReBirth Marketing and Consulting. We work every day to create inspirational, fun, and impactful content that positions our clients at the top of their industries through intentional storytelling. We'd like to think that we help create a narrative around their brands that not only inspires but motivates the masses to learn more, connect, and retain their services. Recently, a somewhat popular online influencer commented that he didn't think that "social media works!" We, however, beg to disagree, and here's why…
First of all…it can increase your revenue and sales.
Social media has become an integral part of our everyday lives. Contrary to the belief that it may not be effective for business, research shows that it is an essential marketing tool.
For instance, an article from Sprout Social showed that in 2024, 44% of people preferred learning about new products through short video content, and 87% of marketers reported increased sales from video marketing. Social media platforms give businesses a vast reach to connect with potential clients. By consistently posting engaging content, businesses can increase brand visibility and recognition among their target audience. This helps build brand loyalty and drives more traffic to a company's website
Secondly...it can help you improve your product or services.
Social media marketing can allow businesses to precisely target and interact with their ideal customer. Analytics provide businesses with invaluable insights into customer preferences, behaviors, and pain points—essentially, identifying customer inconveniences or problems. Understanding customer pain points can assist a company in resolving issues and strategically positioning their business, product, or services to precisely meet customers' needs.
And last but not least…social media can help increase website traffic and leads!
Utilizing online platforms is a cost-effective way to advertise your business and reach broader audiences, maximizing your investment returns. While paid features and content-boosting options exist, you can also organically promote your products and services without additional expenses, garnering more attention for your company through social media than you would have otherwise. Consider how you discover new businesses or brands.
According to research from Forbes Advisor, over 90% of website traffic originates from Google searches. However, you typically only search for a specific business once you're aware of its existence. How often have you come across a product or service on Instagram or TikTok and then turned to Google to find that brand? That's the power of social media; it raises awareness, drives website traffic, and generates potential leads.
Do you need help to create dynamic content for your social media? Connect with ReBirth Marketing and Consulting and let our team elevate your social media presence and increase your SEO traffic.
Written by: Valerie Wilson
