Shadowbanning Explained - It’s For Real
In the world of social media, a creator's worst nightmare is the infamous shadowbanning. Shadowbanning is when social media platforms silently block content from specific creators due to violations and invisible guidelines. Let's define shadowbanning, dive into why it happens, and give you a few tips to avoid it.
What Is Shadowbanning?
Shadowbanning can be detrimental to the growth of a page. Content creators rely upon explore pages and hashtags to promote their content and to widen their reach. When a page is flagged and/or shadowbanned, all of those factors become completely irrelevant, as your content will no longer be discoverable. Not only will this flag halt page growth but can also cause followers to unfollow your pages.
Why Does it Happen?
Platforms like Instagram and TikTok are all about authentic content. Shadowbanning is set in place to ensure that growth on the platform is organic. Business pages are commonly monitored closer for activity that would come across as ‘spammy’ or artificial. Let’s face it, some businesses will do just about anything to gain new followers, and using bots, paying for views/followers, and third-party software are typical ways to be flagged and shadowbanned. Don’t put your content at risk. Grow by creating quality and consistent content.
How Do We Prevent it?
Here are a few pointers to avoid shadowbanning:
Avoid large influxes in activity (large following, unfollowing, commenting, or DMing).
Make a point to have genuine engagement with your audience (avoid copying and pasting responses to multiple comments and repetitive messaging).
Ease up on the hashtag usage, keep it around 5-6 hashtags and make sure they are specific to your post!
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